Best Free Marketing Tools for More Traffic & Sales (Online Business For Beginners)

Marketing is always important in every business. It is your way of attracting or enticing your audience to buy your product or service.

This is very essential as this will basically help you maintain and gain clients or customers.

Of course, with the evolution of the internet, we now have two different kinds of marketing: Traditional Marketing and Digital Marketing.

In this blog, we will discuss with you some free marketing software you can use for your digital marketing needs.

You may think that marketing tools are expensive because these tools are designed to make a profit in your business. But there are actually a lot of free marketing tools out there if you know where to look.

So, when you’re just getting started, this free marketing tools review is the right one for you!

Free Marketing Tools

Here, we will share with you a list of the Top 12 Free Marketing Software you can use for your digital marketing.

Each of these tools has unique characteristics that you can use and utilize to help your business grow.

With these free marketing tools you can do the following:

  • SEO research
  • Reach your audience across social media
  • Grow your email list
  • Build your landing page and sales page

Most of these tools are offered as free but it does not mean that quality is low. These tools can be very powerful if used the right way.

You just need to maximize what it can do since these tools are FREE.

However, you have to take note that this also has limitations considering that you don’t have to pay anything to use this software.

But besides that, these tools will do their magic for your marketing campaign.

Website Builders

Since everything is going online these days, having a website is also a MUST.

So, if you’re looking for a free way to put together a website, we have three great options for you:

  1. WordPress
  2. MailChimp
  3. Google Sites

These platforms are free so no need to spend when you’re just getting started, pretty awesome right?

Software #1: WordPress

So the first option we have for you for a website builder software is WordPress.

WordPress is considered as the best content management platform. 

It is perfect if you are thinking of doing a lot in content marketing and blogging.

There are two WordPress sites you can use which is also something I want to discuss here: what’s the difference between and, often called self-hosted WordPress, is the free, open-source WordPress software that you can install on your own web host to create a website that’s 100% your own. Whereas, is a for-profit, paid service that is powered by software.

Most sites are usually built using where you get to take the WordPress software and put it on your server. But as you guessed it, your own server means you have to pay for it because it costs money.

On the other hand, when you use, you can get all the same great features and benefits without having to pay for hosting.

What’s great about these two is that as you get a marketing budget in the future you’ll be able to upgrade and you’re not going to have to change websites in the future. 

It’s also good if you’re starting with the software that you want to be using as you grow and scale. 

So, don’t make everything complicated! WordPress is a very good platform for your content marketing needs for a lot of reasons.

Also, even though you are NOT tech-savvy, anyone who can do drag and drop can actually use this platform. There are also a lot of plugins you can use to support this drag and drop option and these plugins will save your endless websites day.

 Software #2: Google Sites

Google Sites is the best way to go if you’re looking for a more complete solution.

With Google Sites, you can be complex and build these pages:

  • Landing Page
  • Downloads Page
  • Sales page
  • Membership Content

Yes, Google sites can do all of this! 

With just a standard Google account, you can make as many of these as you want for FREE!

Easy and simple I must say!

NOTE: But by default, your site will be on Google’s domain, with an address like

Most free platforms are requiring their users to use their domain and just create a subdomain since it is offered as free. 

But hey! Don’t be disappointed, you can still have awesome pages for FREE!

Also, here’s a link to a Youtube tutorial called the Duct Tape Sales Funnel where I actually walk through the entire process of setting up a sales funnel using Google Sites and Mailchimp.

Youtube URL:

Email Software

There is a lot of email software out there but there’s only one that gives you all its features, pretty much for free, and that is – Mailchimp.

Software #3: MailChimp

MailChimp landing pages is another free website builder you can use, and this is great if you’re looking for a simple solution to grow your email list

This is also a great email marketing software.

So, if all you’re looking to do is collect some of your emails, and you have some opt-in offers or lead magnets, then Mailchimp landing pages is all you need.

What’s great about Mailchimp is you have the ability to get up to 2,000 subscribers for free using their platform. Even if you wind up paying in the future, Mailchimp really does a really good job with the following:

  • Automation
  • Lists Segmentation
  • Tagging
  • Ecommerce Integration

So if you’re looking for something and you’re just getting started with email marketing, Mailchimp is hands down the winner when it comes to offering a solution for free.

Social Media Profiles

Now once you’re off and running: you have your website > you’re growing your email list. 

It’s now time to look at your social media profiles and start your post scheduling.

Of course, digital marketing is not complete without your social media marketing. This is one of the best methods you can use for your digital marketing.

Software #4: Buffer

As you know, there are a lot of different paid options out there but when it comes to scheduling your posts on Facebook, LinkedIn, Twitter, and Instagram, Buffer has you covered.

It’s FREE and it allows you to schedule somewhere between 10 to 15 posts ahead of time. Thus, you can schedule pretty much a week’s worth of social posts.

Not only that, but you can also connect up to three social profiles using the free plan.

Such a big help with your social media marketing needs!

Buffer is considered as one of the best social media management software out there because it actually connects to Instagram, most of the other software don’t.

Through this, you can auto-post to Instagram for FREE! And when I say auto post, I mean it sends you the notification to your phone and then you have to post it. This is because there’s no direct API into Instagram yet.

Search Engine Optimization

Search Engine Optimization, or simply known as SEO, is the process of increasing the traffic to your site and maximizing the number of your visitors through the use of keywords incorporated to your content so that your site will appear high on the results of search engines.

As you know, SEOs are very useful these days, and most marketers utilize this kind of strategy in their marketing.

There are three categories in SEO which we will be talking about here:

  1. Keyword Research
  2. Finding Ideas for your Content
  3. Analyze your Site

Keyword Research

Keyword Research is the process of finding and analyzing the terms that people enter in the search engine when looking for products or services, and using these keywords for your search engine optimization.

NOTE: The terms here refers to a group of words or a phrase that users use to search for products or services.

Software #5: SEMRush

So the first thing you need is keyword research, and SEMRush is a great tool to find some keywords for your website.

SEMrush offers solutions for SEO, content, social media and other competitive research.

This is actually trusted by internet marketers all over the world because of the strategies it can do in doing keyword research.

TIP: A quick hack with this software if you’re not getting a lot of traffic right now is you can type in some of your competitor’s websites, or some websites in your niche that you want to make the same type of content and you’re going to be able to see their results.

Yes, there is an app that can do that!

It’s going to be a great way to give you some keyword lists and ideas.

Finding Ideas

Once you have some keyword lists and you’re starting to think about some ideas, you can now proceed with finding ideas for your content.

There are two resources for this you can use, and these are:

  1. Buzzsumo
  2. Answer the People

Software #6: Buzzsumo

Buzzsumo allows you to type in some keywords, phrases, some topic ideas or kind of general niche subjects that you’re interested in. 

You’ll be able to see in Buzzsumo all of the most popular posts across social media for that particular topic keyword, and you can get some ideas of what type of content to make for yourself.

Software #7: Answer the Public

Now the second software you have for finding ideas is a software called Answer the Public.

What this software gives you is a lot of different variations of what people are actually searching for.

If you want to dig in and understand what questions or queries consumers usually have, AnswerThePublic can give free reports of what they are searching for in Google.

So between these free tools, you probably have an unlimited number of content ideas.

Analyze your Site

Finally, your website analysis tool, and we have two in this category. These are:

  1. Google Search Console
  2. Neil Patel’s SEO Analyzer

You NEED these tools if you want more search traffic, and all you have to do is follow the website analysis report.

Software #8: Google Search Console

Search Console tools and reports help you measure your site’s search traffic and performance. It can also fix issues, and make your site shine in Google Search results.

The good thing is, if you know all this stuff, you will know where you should focus your attention on you to improve your keywords on your website.

The more you know about all of these reports, the best chances there would be for your site to get a lot of viewers.

Now, there are two Google Search Console tools you can use, and these are:

  1. Mobile-Friendly Test
  2. Developer Speed Page Test

To use these tools, you can go to Google and search “mobile-friendly test google” or “developer speed page test” and they’re free mobile-friendly tests or developer speed page test tools will pop-up.

With Mobile-Friendly Test Google, you’ll then be able to see what Google thinks of your site on mobile. It will also give you a bunch of options and a roadmap of how to fix your site for mobile.

 *Mobile-Friendly Test Google

NOTE: Fixing your site to be used for mobile is very important in this mobile-first world.

Developer Speed Page Test, on the other hand, will crawl to your site and it will tell you how fast your pages are loading.

*Developer Speed Page Test

TIP: This is a great thing to do especially on your landing pages.

When you’re driving paid traffic to your landing pages, it’s important to make sure that those pages are loading very quickly.

So Developer Speed Page Test Google will actually tell you the things you can fix on your page.

Software #9: Neil Patel’s SEO Tool

Yes, you’ve read it right, Neil Patel also has a free tool. His tool is called SEO Analyzer:

What you can do here is you can just type in your domain and it will give you a rundown of the good, the bad, and the ugly of your SEO.

This tool helps you get more visitors to your site. This generates a free report after entering your website URL and clicking “Analyze Website”.

Following this will point out all SEO errors you need to fix in order to increase your rank in the weblist.

After the report, given that you have completed seeing the list of errors that are hindering your site from getting the top spot in Google, you can use the SEO Checker by making changes and then re-run the report to check if you did it correctly.

Google Suite

The final category we have is Google Suite, and this is something that is super underutilized.

Google Suite is very ideal if you want to organize a lot of ideas and you need different tools to do that. This is also mostly known for the collaborators that can work together using one of its features – Google Docs, Sheets, and Slides.

However, in this marketing software review guide, when I say Google Suite of tools, I’m referring to:

  1. Google Tag Manager
  2. Google Analytics
  3. Google Optimize

These three tools are pretty much ALL you need for your analytics, tracking and data collection analysis.

This will help you keep your site clean, understand where your traffic is coming from, and run split tests.

Of course, these three tools are FREE!

Software #10: Google Tag Manager

Google Tag Manager is a piece of code you can add to your site that allows you to add more event tracking code to your site. It is a container for organizing all of your codes so you don’t have to add codes to individual pages.

Likewise, Tag Manager will help you stay organized and will track all of your tracking codes as you start running paid traffic in the future.

Software #11: Google Analytics

Google Analytics is using the power of Google’s tracking on your website. Once you know how to set up Google analytics and you already have the codes, you’ll be able to see how many people have visited your site.

This will tell you everything you need to know about what’s happening on your website.

NOTE: Google analytics is actually going to work with all the page builders we have mentioned in this software review blog.

Software #12: Google Optimize

Lastly, we have Google Optimize.

Google Optimize is actually something you can use to split test your headlines and your page layout. It’s something that’s very, very powerful where you can split test your landing pages without paying for super expensive software.

It does take a bit of coding to set up though, the downside of what you have to deal with because it’s free.

But hey, at least it’s FREE! 

What Should You Do Next…

So plan for your market and do it with free marketing tools!

All you have to do is make an account for these tools and start experimenting on how it works. Maximize what these tools can do!

NOTE: We learn by experience and as the saying goes, “the more we touch these tools, the more we will appreciate all its features.”

Now once you get used to these free tools and of course, when you already have the budget, you can invest in a tool that offers advanced features.

So, make use of these tools and start implementing the ideas you have there. And as always, keep building the business you love!

Jason Whaling

Jason Whaling is an online marketing expert, consultant, author, and a lifelong entrepreneur. Combining a mix of dynamic business strategy, consumer psychology, and social media marketing, Jason works with people like you to build their personal brands and business.