How To Run Google Ads Campaign (Step-By-Step)

By Jason

How To Run Google Ads Campaign (Step-By-Step)

Google Ads is an effective strategy that can help you reach audiences around the world and increase conversions.

With targeted campaigns, comprehensive analytics, and real-time ad placement, Google Ads allows you to get in front of potential customers—and keep them coming back for more. 

Before starting your campaign, it’s important to have a clear understanding of your objectives and target audience.

Google Ads Campaign

Establishing specific and measurable goals will help you optimize your campaign for success.

In this blog post, we provide an overview of how to run successful Google Ads campaigns so that your business can benefit from increased visibility and powerful brand recognition.

Read on for our best tips!

Setting Up a Google Ads Campaign

To start your Google Ads campaign, first, sign in to your Google Ads account. If you don’t have an account, create one by going to the Google Ads website.

1. Choose your campaign type

Begin by clicking on New Campaign and selecting your Campaign Type.

Common types are Search, Display, Shopping, and Video. Keep in mind your advertising objectives and choose accordingly.

Google Ads Campaign_Campaign Type

2. Define your campaign settings

Here, you can adjust settings such as campaign name, target locations, languages, and budget

It’s important to define a daily budget that fits your overall marketing spending.

Google Ads Campaign_Settings

Pro tip: Consider using the Ad Schedule feature to show your ads during specific times to reach your target audience more effectively.

3. Target your audience

Next, define your target audience by selecting demographics, interests, and placements.

This helps ensure your ads reach the right people, increasing the likelihood of positive campaign results.

Google Ads Campaign_Demographics

4. Choose a bidding strategy

Google Ads offers various bidding strategies, including manual cost-per-click (CPC), maximum conversions, and target CPA.

Think about your campaign goals, and select the strategy that aligns best with your marketing objectives.

Google Ads Campaign_Bidding Strategy

5. Create ad groups and keywords

Ad groups are sets of keywords and ads targeting a specific subset of your audience.

Organize your campaign by creating ad groups and selecting keywords.

Be mindful of keyword match types (Exact, Phrase, or Broad Match) to control how closely the search queries must match your keywords.

Google Ads Campaign_Ad Groups

Helpful tool: Use Google Keyword Planner to discover and select the best keywords for your campaign.

Here’s a step-by-step process for setting up keywords in Google Ads:

Step 1: When selecting keywords, it’s important to choose terms that are relevant to your business and that your potential customers are likely to use in their search queries.

Avoid using broad keywords that are too general, as these may result in irrelevant clicks and wasted ad spend.

Step 2: Use keyword match types to control how closely your keywords need to match a user’s search query in order to trigger your ad.

There are three match types to choose from: broad match, phrase match, and exact match.

Google Ads Campaigns_Keyword Match Types

Pro tip: Use a combination of match types to ensure that your ads are showing up for the right searches. For example, use exact match for highly relevant keywords and broad match modifier for more general terms.

Step 3: Set your keyword bids based on how much you’re willing to pay for each click on your ad. You can use the “Keyword Planner” tool to see estimated bid ranges for different keywords.

Pro tip: Start with a lower bid and gradually increase it over time as you gather more data on how your ads are performing.

Step 4: Use negative keywords to exclude certain search terms that are not relevant to your business. This can help you avoid wasting ad spend on clicks that are unlikely to result in conversions.

Pro tip: Regularly review your search term reports to identify irrelevant search terms and add them as negative keywords.

Step 5: Once you’ve set up your keywords, regularly monitor your campaign performance to see how your ads are performing and adjust your keyword strategy as needed.

Pro tip: Use Google Analytics to track conversions and other key metrics, and use this data to optimize your keyword bids and match types.

By following these steps and pro tips, you can set up a successful Google Ads campaign with effective keyword targeting.

6. Design your ads

Create attention-grabbing ads that resonate with your target audience. Keep the headlines and descriptions concise, relevant, and persuasive.

Utilize ad extensions like site links, callouts, and structured snippets to provide additional information and enhance user experience.

Google Ads Campaign_Ads Extension

Once your Google Ads campaign is set up, monitor its performance regularly and make adjustments as needed to optimize results.

Remember that for a successful campaign, you must continuously analyze and refine your strategy.

Monitoring and Optimizing Google Ads Campaigns

Tracking Conversions

To make the most out of your Google Ads campaign, it’s crucial to track conversions. 

Conversions are the actions that your customers take after clicking on your ads, such as making a purchase, filling out a form, or signing up for a newsletter.

By tracking these conversions, you’ll be able to analyze which ads are generating the desired results and optimize your campaign accordingly.

To set up conversion tracking in Google Ads, follow these steps:

  1. Sign in to your Google Ads account.
  2. Click on Tools & Settings > Measurement > Conversions.
  3. Click on the “+” button to create a new conversion action.
  4. Choose the type of conversion you want to track and complete the required information.
  5. Obtain the conversion tracking code and add it to your website or app.

Make sure to monitor your conversions regularly and look for patterns to understand which factors contribute to successful results.

Use this data to make informed decisions when updating your ads or targeting methods.

Adjusting Bids

By adjusting your bids, you can optimize your Google Ads campaign for better performance. 

Google Ads offers different bid strategies to help you achieve your marketing goals, such as increasing conversions, clicks, or views.

Choose the strategy that aligns with your objectives and budget.

If you’re targeting conversions, consider using automated bidding strategies.

These strategies use Google’s machine learning algorithms to optimize your bids, making it easier to achieve your desired results. Some popular automated bidding options include:

  • Target CPA (cost per acquisition): This strategy adjusts your bids to get as many conversions as possible at or below your target cost per acquisition.
  • Target ROAS (return on ad spend): This bidding strategy focuses on getting the largest return on ad spend possible, aiming for a specific percentage.
  • Maximize conversions: This option automatically sets your bids to help you achieve the highest number of conversions within your budget.

Keep in mind that bid adjustments might require some time to show significant results, so remain patient and monitor your campaigns closely.

Continuously evaluating your performance and making necessary adjustments will lead to a more successful and efficient Google Ads campaign.

Conclusion

When it comes to Google Ads, your primary focus should be on maximizing conversions and achieving a competitive edge.

By employing automated bidding strategies, you can optimize your campaigns more effectively and efficiently.

Remember, tracking and improving conversions are essential for assessing the success of your Google Ads campaign.

As you refine your strategy, pay close attention to which ads generate the most positive outcomes.

Utilizing automated bidding options, like Target CPA, Target ROAS, or Maximize Conversions, allows you to leverage Google’s machine learning technology to make data-driven decisions.

By doing so, you can enhance your campaign performance and focus on other aspects of your marketing efforts.

To make the most of your Google Ads experience, prioritize conversions, and take advantage of automated bidding.

As a result, you can expect better performance from your campaigns and stronger returns on your advertising investment.

Click the link below to learn more about Google Ads so you can start growing your business!


Tags

google ads, google ads campaign, Landing Page, sales funnel


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