Google Analytics (GA) and Google Tag Manager (GTM) – What’s the difference ?

Google Tag Manager and Google Analytics are two free, yet very underrated, marketing tools you can use to dramatically improve your marketing campaigns. They both work in the background to help you track site events and keep conversion tracking from falling through the cracks. This is what each one does, how they are different, and why you should be using both on your site.

Jason Whaling

Jason Whaling is an online marketing expert, consultant, author, and a lifelong entrepreneur. Combining a mix of dynamic business strategy, consumer psychology, and social media marketing, Jason works with people like you to build their personal brands and business.