Video Marketing TIps For Entrepreneurs & Influencers
Videos are undoubtedly a powerful tool for every marketer and entrepreneur.
- Video is more powerful than blogs and billboards, images, or texts.
- Videos engage the audience because it offers a complete experience. There are images, sounds, and movements.
- Videos are sticky. What I mean by sticky is that the messages it wants to convey sticks to our brain. You can still remember those Mcdonald’s commercials when we were still small. Don’t you
- Videos are sources of learning. A new wife to videos to show them how to cook the perfect sunny side up egg. The new daddy wants a good demonstration on how to change his kid’s diaper.
- Videos are attractive. Even newborn babies are watching lullabies on YouTube these days.
Creating can be very daunting or say very complicated to look at considering the time and effort that you will put into when you’re making your videos. However, its benefits for your business are more than what meets the eyes.
- Personal touch. It is the closest you can get to your audience.
- Authority. You can show them that you know what you are doing, and a master of your craft.
- Trust. Your customers can easily build trust when they see you, how you talk, and how you explain things.
- Professional. It changes how others see your business. You make your brand appear more professional, trustworthy, and stable.
Of course, the most popular video-sharing platform is YouTube. And the fact that it’s free, is an opportunity that every marketer should grab.
But with all the video content that’s out on every online platform, you need to employ the right strategies to be successful in your marketing.
You don’t expect that you can become an overnight sensation the first time you post a video on YouTube
I will share with you my 12 tips for being successful with video marketing. Be sure to read until the end.
Now, let’s start with the three tips for you to deal with different video marketing strategies.
1) Authority Content Strategy
The first and most powerful strategy that you can use is to create authority content.
This is where you create videos that provide value to your ideal customer or ideal audience member.
There are three specific types of videos that you should create whether you’re into YouTube, Facebook, or Instagram.
- How-To’s – These are videos that show your potential customers how to achieve something that they want.
- Reviews – This is where you review products or services that your ideal customer might be considering.
This only works if you’re reviewing products and services that don’t directly relate to anything you sell or promote. This way, it will not look that you have a conflict of interest when you say that your products are awesome and that your competitors suck.
- Decision Guide – This is where you weigh the pros and cons of making a decision.
An example in our channel is when we help new entrepreneurs and freelancers weigh the pros and cons of working on Fiverr or Upwork or just doing it on their own. So, we weigh the pros and cons of working on a platform or doing the marketing themselves.
These types of content will help you build authority because you’ve been helpful.
You use these contents to drive subscribers, followers, or even sales.
2) Content Frame Strategy
The next tip I have for you is to use a content frame.
It’s very important that when you’re creating videos, you create the videos for those who will watch them. And not for the creator.
You need to frame your mind in your content in a way that you deliver value and speak directly to your ideal customer or audience in the right way.
Here’s how it looks:
- Identify a big question.
- Figure out what your desired result is.
- Identify a roadblock or perceived gap.
To illustrate this, let’s go through an example of someone who’s trying to grow a YouTube channel. And we want to create a video to help them grow a YouTube channel.
- The first thing that you need to figure out is the big question that you need to answer with the video that you want to create.
For this example, our big question is: How do I get a view of my videos?
- The second thing that you need to figure out is what is their desired result out of getting more views.
To get more views for the sake of getting views is a good thing. But they have better reasons than this. They want something else.
So, the result could be they get more subscribers and have a bigger channel.
- Finally, what do they think is getting in the way of the result that they want?
It can be that their channel is too small to compete or they don’t have the budget for better equipment or ads.
I recommend that you use this three-step process every time you create a video to make sure that you answer a question, you speak to your ideal customer, and your videos will perform better.
3) Sales Demo Strategy
The third tip I have for you in the strategy section is to create a product demo video.
This can work even if you’re in the services industry. But if you’re trying to be an influencer, this will be difficult.
What you’ll do here is make a video that shows a 10,000-foot view of what it’s like to be working with you.
If you’re selling physical products, you’ll do a physical product demo.
For our example, we’ll go through how you can make a sales demo if you’re offering some services.
You need to think about your service in terms of phases or steps. You can have 3-5 steps and make it sound simple.
You can do it this way:
- You create a video showing how it is to be working with you.
- Then, hope into a strategy call to understand your prospect’s business or design needs.
- Your designers will make mock-ups.
- Finally, you’ll come back and double-check with your clients before the final results.
If you’re not a designer so your process could look different.
The things that you need to deal with are the anxieties and objections in your ideal customer’s mind before they hire you.
So, if you can show them the process, they’ll feel that the process is too much. You showed them that you know what you’re doing. And you can do a better job than another service provider who’s not explaining how the process looks like.
It also allows you to handle more objections because they’ll ask you questions and bring up things that concern them in your process.
It helps you in the future when you redo the video that you’ll be able to handle more objections.
And over time, your product demo or service demo videos will be better than what you had before.
The next three steps deal with how to be relaxed or natural as possible on camera.
It’s not easy to sit in a room by yourself and speak to a piece of equipment.
4) Keep It Short
The first step I have for you in this category, which is our fourth is to keep it short. This is when you’re introducing your video. You want to keep it as short as possible.
This is something that I struggled with when I was starting my YouTube channel. I was just rambling or doing stuff because I was nervous and I forgot what I was supposed to be talking about.
I used to get comments that my video starts at one minute and 30 seconds. Good thing that we’re doing better now.
What you want to do at the beginning of your video is to answer three questions quickly. Then, move straight to whatever the video is about.
The things that you should address are who the video is for, what they’re going to get, and what’s the benefit of watching your video.
5) Clear Calls to Action
Our tip number five is to have a clear call to action.
Whatever type of video that you want to create, you want to tell your viewers what to do when the video is over.
You can also have calls to action during your video. But that’s a little advanced.
- If you’re doing an authority-type of content, you can tell them to hit the like button or subscribe to your channel or check out a link in the description.
- If you’re doing a sales video, the call to action would be to click the buy now button or access, whatever your call to action for the video is.
So, you have to make sure that you’re asking your viewer to do something at the end.
You don’t have to tell them to buy your stuff in every video that you post.
The only other thing that you can consider doing with your calls to action is to integrate calls to action while you’re talking.
6) It’s Just Coffee
Tip number six is thinking about just a coffee.
With this tip, you need to remember that people are not expecting you to be super articulate. They’re not expecting you to never make a mistake.
You just sit in front of the camera and pretend that you’re talking to your ideal customer as if you’re inside a coffee shop. You don’t need to be formal or rigid and frigid.
You need to relax and talk like you normally would. The reason why video works so well is that you can be as close to in-person as possible.
People want to do business because of you. Not because you can perfectly memorize a script. Just look in front of the camera as if you’re talking to an actual person. No pressure at all.
The next three steps deal with equipment. It seems to be a huge roadblock when it comes to making videos.
The good news is it doesn’t have to be.
We’ll start with the audio because it’s the most important piece of equipment in your recording setup.
If your audio stinks and is too weak, and people can’t hear you, then they won’t watch their videos.
You can get away with a lot of things and mess-ups, but if people can’t understand what you’re saying, then your videos won’t be successful.
The first thing that I recommend regardless of how much your budget is an iRing Mic Lav. And that’s as complex as your audio setup needs to be.
You can see that there are more expensive options, but we started this channel with an iRing Mic Lav. And we did over a hundred videos before we even considered an upgrade.
The microphone that we upgraded to ended up worse than the old one. So, we went back to the iRing Mic Lav for another hundred videos. And we switched to the Shure microphone on the side of the diagram.
The next round of equipment that you need will be your lighting.
For lighting, all you need is two softbox lights. And you’re good to go.
I understand that you might be in a small studio like I am. And those giant softbox lights will take up half of your space. I get it. So, I included the YN300 Air that I’m using to record as of this writing.
I’m now in Southeast Asia, and the softbox lights don’t fit in my carry-on luggage.
So, whatever you use for lighting, you don’t need to spend more than $200 for your entire lighting setup.
The other equipment we have here is a softbox kit. It adds an extra light that goes over the head. If you use this, you would get rid of the ugly shadows on your sides. And I don’t use this lighting.
YN300 Air lights are doing more than just enough work.
The next tip I have for you is your camera.
This is the last piece of equipment that you should purchase. I mean you could spend money on anything and everything else in your business, and growing your audience before you pick up a fancy camera.
Because your cell phone that was made in the past two years is good enough for your video quality.
You can still get by with a 720P video on YouTube. You don’t need 4k and even 1080P. It will just cause you a lot of headaches.
What’s most important is people can hear you. You’ve got that covered with the mic.
Then, you get rid of the shadows and have even lighting. And that’s good enough.
The diagram above shows some of your camera options. And you don’t need a giant 3000 DSLR.
I know you see a lot of tech YouTubers who seem to have a new camera with new features every week. You don’t need that. And it will give you more headaches than you want.
10) Ideal Run Time
Tip number 10 is your runtime.
This is how long your videos be if you’re creating authority or even a product demo content on YouTube.
Well, your videos will be 10-15 minutes long. It’s the ideal length for a video on YouTube. Because you need to rack up with watch time.
The YouTube algorithm cares about two things.
Number one is your click-through rate or thumbnail.
Number two is your average watch time. This is how many minutes or hours that your video is being watched.
It’s easier to get a longer watch time with a longer video. So, you want to aim for the 10 to 15-minute mark.
You don’t have to do an hour-long tutorial every other week.
Most YouTubers have their videos between 20 minutes and 30 minutes. And it’s considered a long video at this point. Of course, it can still change in the future.
11) Hit Reply
The next one is replying to comments.
It’s super simple, but almost nobody does it in the beginning.
YouTube is still a social platform. This means that when people comment, you should reply to them.
It gives a good signal to the algorithm. And it will help you build relationships with potential customers and audience members. Because a lot of YouTubers just don’t seem to bother in taking time to reply.
I understand that it takes a long time to reply. It takes over 2.5 hours every week for me to reply to every single comment that we get.
It’s part of growing an audience and being successful on YouTube. It’s not just a one-way conversation.
12) Discovery Ads
Last but not least is discovery ads.
This will help accelerate the growth of your YouTube channel or how to get more views on your sales or product demo videos.
If you want to learn more about how to do a discovery ad properly and for less than $5 a day, then you need to check out this article.
It has tips on targeting options and how to test for you to improve your campaigns.
Video marketing is a powerful strategy for your business.
It does take time, effort, and patience to create video content. But it does provide your business with a lot of advantages to making you successful.
These 12 tips are your guide to help you as you start with your video marketing. You can start with YouTube.
So, attract your audience and build rapport with your videos.
Until the next, keep building the business you love.